Fast broadband goes underground

OK so Today I saw this article on the BBC site. Detailing H20 networks which plans to:

H20 networks has been in negotiations with water firms for the last five years and began rolling out its fibre-via-sewers network - known as Focus (Fibre Optical Cable Underground Sewer) in 2003.

Now I read that, checked the date and thought "this idea sounds familiar" In fact I had read a similar article on a similar technology called Tisp from Google. Google having a reputation made many people think for a moment... till the coffee kicked in and they noticed the publication date of the Google press release on Tisp.